Highlighting & Contouring

I am so excited to start an Ask the Makeup Artist blog! I find that I often have my own agenda, but is it reaching out to enough people or are some still left with questions? But now I’ll be addressing questions directly asked by YOU!

We’re starting this new blog with highlighting and contouring. On our Instagram account, @lrajotte87 asked, "How to use the highlighting and contouring powders properly and what size brush to use for the different areas of your face?"

Great questions @lrajotte87. First of all, let’s address what highlighting and contouring is, and what products she’s referring to.

Highlighting uses light shades to brighten areas of your face. Generally, the areas of your face you want to highlight are the cheekbones, the t-zone and under your eyes. In this blog, we’ll be addressing highlighting the cheekbones and t-zone.

Contouring is the opposite of highlighting. It uses a shade slightly darker than your skin tone to create structure or symmetry to your face. Most often, people contour the hollows of their cheeks, along the sides of the nose, in the hairline (outer edge of forehead), and under the jawline. We’ll address all these areas in this blog.

When @lrajotte87 refers to our highlighting and contouring powders, she is referring to two shades called Ethereal and Lustrous highlighters, and 2 shades of contour powders called Alluring and Beguiling. Ethereal is a cool undertone highlighter (light pink undertone, slight shimmer). Lustrous is a warm toned highlighter (light gold undertone, slight shimmer). Use whichever one suits your skin tone best. Alluring contour powder is a light-medium cool toned powder (matte). Beguiling contour powder is a deep, slightly warm contour shade (matte).


There are a few brushes you could use to apply the highlighters. On the cheekbones and on the bridge of my nose, I tend to use our Tapered Blending Eye Brush. You get a decent amount of control with this brush. A fan brush works great for highlighter. But if you want to get a really diffused look, I would even suggest using our Blush Brush with just a light amount of the powder on the tip.

You can also highlight the inner corners (tear duct) of the eyes and under the arch of the brow, which I highly recommend especially for those who deal with dark under eye circles. To apply color in the tear duct, I recommend using our Contour Crease Brush, and under the brow arch I recommend using the Tapered Blending Eye Brush.


We have created 2 shades of matte contour powder, because matte is the only way to go with contouring. If you use anything with shimmer to contour, you’re going to be left with a dirty looking face. Yuck!

To contour the hairline, hollows of the cheeks (under the cheekbones), and along the bottom of your jawline, I use our Blush Brush. I take the powder from the lid of the container, and not from the container directly. Always start with just a small amount on your brush, and build the coverage. It is much easier to control the look if you start with less and then add more. It is SO important that you blend the contour so it’s not an obvious stripe. I use our Flat Top Foundation Brush to blend in the contour. Just blend the edges, you don’t have to smudge it all in.

Contouring along the sides of the nose requires great lighting and a smaller brush. Use the Tapered Blending Eye Brush for this. Start with just the smallest amount of contour powder on the tip of the brush, and draw straight lines down along the sides of the bridge of the nose. This creates the look of a straighter nose, and if you want, it can make the nose look thinner. You might also need to take your Flat Top Foundation Brush to blend the edges. Contouring the nose takes a lot more effort and time to perfect than contouring the rest of your face. So give yourself time to get the hang of it! Start light and then as you get more experienced, you can make it more dramatic if you wish.

When applying any makeup, it’s best to have good lighting to ensure a well-blended look. And when in doubt, just keep blending! As always, if you have any questions you would like me to address email me (Kristen) at kristen@pureanada.ca.


Tapered Blending Eye Brush
Blush Brush

Contour Crease Brush

Flat-Top Foundation Brush

Retailer Interview: Generation Green

Generation Green is a long-time Retailer of Pure Anada Cosmetics in Winnipeg, Manitoba. With a shared  passion and love for natural products and helping people, Pure Anada and Generation Green have been a great fit. 

Generation Green offers eco-friendly, sustainable products for environmentally conscious consumers. This amazing shop has become known as a cheerleader and supporter of all things local! They believe that sourcing local, supporting local, and shopping local are necessary for economic sustainability. 

We at Pure Anada echo the philosophy of Generation Green: to be able to offer alternative products that we as consumers use everyday. Products that are safer, better for our health, and the environment. 

Thank you Generation Green for living up to your motto: Nurturing a community of genuine kindness and mindful openness with a focus on accommodating all.

Generation Green can be trusted because they go to great lengths to do their homework when sourcing the products that they offer. The wonderful people at Generation Green use the products personally in their homes and adhere to a strict guideline for ethical sourcing. Proudly Canadian, Generation Green makes a conscious effort to support Canadian businesses. 

We asked Sherry, the manager at Generation Green, to answer a few questions for us about Pure Anada Cosmetics and what being a Retail Partner means to her:

What is your store's range of Pure Anada product?

Generation Green carries just about the entire line of Pure Anada – makeup and skincare! We don’t carry every shade of each product, but if there is one you’re looking for we are always happy to order it in!

What is your best selling Pure Anada product?

This has got to be Pure Anada’s Natural Mascara. This is the first Pure Anada product I brought into the store 5+ years ago, and one of the very first products we ever carried! The immediate popularity of it inspired me to bring in the entire line, but the mascara’s sales still soar above the rest to this very day!

What makes the Pure Anada brand a valuable asset to your store?

Well it is Generation Green’s mission to offer the community natural, safe alternatives to everyday products. We focus certainly on eco-friendly products, but also vegan, and locally made products! We are so lucky to have an entire line of makeup and skincare made right in Manitoba that fits all of this criteria. We can recommend our customers Pure Anada with genuine love for the products and personal positive reviews. For both of these reasons Pure Anada is a huge asset to Generation Green!

Why are natural cosmetics important to you?

Cosmetics was the first area I made changes in after discovering the health and safety concerns of conventional products. To be able to choose the natural alternatives means I can choose what I allow in my body and my bloodstream. Because, as I’m sure for many, my health is the most important. Once I discovered the truth of conventional products, finding cosmetics that did not and do not compromise my health was definitely a priority.

Thank you, Generation Green, for your support and loyalty through the years! We are more than happy to direct customers to your store knowing that they will be personally taken care of and directed to natural products that meet their needs. 
We at Pure Anada are honoured to work alongside Generation Green!

Bridal Look

Bridal Look

Every year or so I like to update my bridal look to inspire future brides!

When it comes to bridal makeup, honestly, I keep it pretty similar from one look to the next.
This look is a great starting point for brides or bridesmaids, as it's easy enough to add to for a more
dramatic look or take something away for a softer look. As I always encourage brides, your wedding
day isn’t the day to play with a look you’ve never worn before! Wear the style of makeup that you
normally do, but just make it more dramatic than usual. You want it more dramatic than usual (I know
that scares some brides) because the camera won’t capture everything. So to ensure that you can see
your lovely features, make everything slightly darker than you would on your day-to-day look.

There are certain steps you want to take to achieve a long-lasting makeup look - your wedding day is
going to be a loooooong day! Make sure your makeup lasts! Primer and setting spray are your best
friends! And it’s pretty easy to take a setting spray along with you throughout the day.

Don’t touch your face! Keep those perfectly manicured hands occupied by holding hands with your
sweet husband-to-be and off your face. Touching your face will smudge the makeup around and cause
it fade faster. If you get teary-eyed throughout the day, dab the outer/inner corners of your eyes with a
tissue and try not to wipe. Take along a lipstick to apply touch-ups throughout the day… because you
may be smooching for a lot of pictures!

Here is the look:

Start with Smooth Priming Serum so it lasts all day!
For weddings, I use Tinted Moisturizer first (I used Light).
Then apply Concealer (Very Fair).
Over that I use Loose Mineral Foundation (Atlantic Bisque). If you have quite oily skin, either use
Pressed Powder Foundation instead of loose powder, or add it over top to set the foundation with a
powder brush (like our Blending Face Brush).

My favorite wedding blush is Dahlia Pressed Powder Blush - the perfect amount of rosiness without
being too dark or light. I usually don't apply bronzer or contour unless requested - but I used Alluring
Contour Powder on myself.

Cliff Brow Powder - don't go too crazy with brows on your wedding day. Unless your normal routine
has full brows, keep it natural looking or it'll take over your look.

Eyes: My favorite part!
Prime those eyelids! Use Smooth Priming Serum or your concealer (or both!) to prime for shadow.
A little White Diamond (or any highlight color, really) under the arch of the brows, and in the inner
corners of the eyes. Keep it light on the inner corners.
Sweep Espresso into the crease.
Blend Grape shadow on the eyelid and over the Espresso in the crease.
For a little sparkle, I used Champagne on the eyelid only, over the Grape.
I love using Pressed Powders for weddings because they are demi-matte. Too much shimmer on a
wedding day doesn't translate well in pictures, but it's nice to have a well-placed sparkle. That's why I
used a small amount of Champagne on the lid.
I smudged Espresso and Grape under the eyes for my classic smoky look.

My go-to for weddings is either Pureline Pencil or Black Mascara as liquid liner. Use pencil for a quick
and slightly softer look. Use mascara for a bold look. I prefer the mascara for weddings over our liquid
liner simply because it's a matte look instead of shiny. I love Liquid Liner for every other day though!
Apply the mascara with a sharp Angled Liner Brush, and make sure to get a thick coat so it's nice and
black. I always wing it out a little (it's super romantic looking)

Black Mascara, lots and lots of coats! (Especially if you're not wearing false lashes)

Keep the lips more natural if going dramatic on the eyes (and vice versa). Start with Lipstick (I used
Carnation), then I like to dot on a small amount of Gloss over top (Apple Blossom).

Set your makeup with either Matte Minerals or Marine Mineral Toner as a setting spray to keep your
makeup in place all day!

Valentines Day!

We're thinking Valentines Day here at Pure Anada! 

All of the beautiful products pictured above are $20.00 or less!

Berry & Bouquet Hydrating Cream - $19.50

Strawberry Lip Scrub - $8.00

Forever Summer Pressed Blush - $14.00

Strawberry Kiwi Lip Balm - $3.00

Zinnia Loose Mineral Blush - $12.00

Strawberry Cream Lip Gloss - $14.00

Spindleberry Lip Shine - $10.00

Strawberry Field Pressed Blush - $14.00

Camellia Loose Mineral Blush - $12.00

The Pure Boutique also offers a selection of Valentines Gift Sets:
Sink your senses into this delicious, candy-like pomegranate bliss. 
- Pomegranate Bubble Bath
- Pomegranate Hand & Body Lotion
- Cupcake Soap
- Cupcake Bath Bomb
A delectable aroma of sun-ripened strawberries smothered in rich, dark chocolate. Delicious and sensual.
- Chocolate Covered Strawberry Hand & Body Lotion
- Chocolate Covered Strawberry Whipped Sugar Scrub
- Chocolate Covered Strawberry Lip Balm
- Strawberry Lip Scrub
- Strawberry Bath Bomb
The essence of fresh-picked roses will envelop your senses. Delicate and romantic.
- Delicate Rose Bubble Bath
- Delicate Rose Hand & Body Lotion
- Rose Bath Bomb

An extravagant treat, Rose Gold blends together sparkling and stylish gold hues with classic and timeless roses.
- Rose Gold Shower Gel
- Rose Gold Body Cream
- Cupcake Bath Bomb