Foundation Application

This month’s “Ask The Makeup Artist” blog is all about foundation application. I think we can all agree that applying foundation can make or break your entire makeup look - especially HOW that foundation gets applied.

We had a client @sarahjanes ask, "What's the best tool/way to apply foundation. I've tried a brush and makeup sponges but the results don't seem to be even."

Great question! First I need to address the different types of foundation that Pure Anada offers. We have loose mineral foundation - a full coverage powder. Second, there is pressed mineral foundation - a medium to full coverage pressed powder. Then we have liquid foundation - a medium to full coverage cream to powder liquid. Lastly, we offer tinted moisturizer - a light coverage moisturizing foundation.

The next important thing to address is the fact that natural cosmetics brands do NOT use silicone in their products. Silicone is the saving grace of many cosmetic products, however it is in no way natural nor from the earth, therefore it is left out of natural makeup. The reason I bring this up is to let you know that silicone is what gives non-natural makeup its smooth consistency and that lovely glide (lipstick, lip gloss, and importantly, foundation). Knowing that, you can hopefully understand a little better just how truly difficult it is to make a natural (liquid) foundation that goes on evenly and smoothly.

Now onto application techniques. Always make sure your skin is well-prepped before applying any makeup. Cleanse your skin twice a day (morning and most importantly, at night). Exfoliate regularly to slough off dead skin (once per week for dry skin and 2 times per week for normal to oily skin). Make sure your skin is hydrated and moisturized by using a toner and moisturizer suited to your skin type. Toner helps to shrink the pores and hydrate the skin (especially a natural, non-alcohol based toner). Usually I encourage letting the moisturizer soak into the skin before applying foundation. However for really dry skin, you might want to apply your foundation immediately after moisturizer.

As much as I hate to admit this, and you might not like hearing this, foundation application is often a personal preference. One method of applying foundation may work wonders for one person and terribly for the next. So, my techniques are what I have found to work best, but please take them as suggestions and not the be all end all of foundation application.

I find it works best to let your moisturizer dry completely before applying (again, depending on your skin type). Powder foundations are the most forgiving because they don’t leave streaks like liquids do. Take our Flat Top Foundation brush, dip it lightly into the minerals (I take minerals from the lid instead of the pot as I feel I have more control that way), and then swirl the minerals onto the face and down the neck. If you are using the swirling technique you want to make sure your brush is very soft, so it doesn’t irritate your skin. I recommend our brush because it is the softest brush ever!

Very similar to loose mineral application, except it takes a little more work to get the powder onto your brush. This can be great for those who have a heavy hand or find loose powder to be messy. Again, use the Flat Top Foundation brush and swirl it into the pan of pressed powder. Then using swirling motions, apply it to the face and down the neck. If you ever notice that there is a shiny coat on your pressed powder foundation, that is just oil from your face. So simply take a butter knife or cosmetic spatula and scrape it off!

Liquid Foundation Application:

This one is a little trickier. Since liquid foundation is harder to blend than powder, you need to spend a bit more time on it. Also, this is where the silicone issue comes into play. I have heard contradicting information on application when it comes to our liquid foundation specifically. If I want full coverage, I use our Flat Top Foundation brush to apply our liquid foundation. And there are others who swear by the same method. Then there are those who have tried using our brush and find it doesn’t blend at all! Maybe this has something to do with skin types, maybe how you have prepped your skin, I’m not quite sure. My method with our liquid foundation is to squirt a little drop onto the back of my hand, then take the Flat Top Foundation brush and apply it in downward strokes onto the face and down the neck. However, every now and then I find that it doesn’t blend well on a certain client. So, my trick: spritz a bit of toner on the brush and blend away any streaks. Works like a charm!

Now, if you prefer a lighter coverage of liquid foundation, simply apply it with clean fingers in a swirling motion. Again, if you want to make sure it won’t streak, add a drop of moisturizer into your foundation and apply it to the areas of the face that are harder to blend (hairline, jawline).

Tinted Moisturizer Application:

The easiest and fastest application for Tinted Moisturizer is simply with your fingertips. For those of you who don’t prefer to use your fingers, you can definitely apply it with our Flat Top Foundation Brush. I use the brush when I am applying it on clients, but day-to-day on myself I just use my fingers.

We have another brush, the Blending Face Brush, that works great for a light coverage of powder foundations. Keep in mind that it won’t work well for liquids. And always, ALWAYS blend your foundation down your neck past your jawline!!! It doesn’t matter if your foundation is THE perfect match, it will still leave a line on your jaw if it’s not blended in.

Finally, good lighting is the key to good foundation application. Do your makeup in the most natural light possible, or at least check it in natural lighting afterward. This will save you many embarrassing moments of the dreaded unblended foundation, or the all-too-common orange foundation line along the jaw.

Happy application! And always feel free to email me any questions at

Recommended Brushes in this blog:

How it's Made - Revive

We love for our customers to know not only the ingredients that are in the Pure Anada products they purchase, but also the process behind each product. Every product passes through various departments and many different stages of production before it ends up on the shelf, in a shipping parcel, and eventually in your hands! The bustling little factory of Pure Anada takes hand-made to a whole new level. We have an amazing team who pour their heart and soul into what they do to be sure you receive good quality - every time. 

Revive Moisturizing Serum is one of our most popular skincare products. It may work as a moisturizer before applying makeup, but for some it may be too hydrating and work best as a night cream. 

Revive is a luxurious anti-aging serum formulated with intense Co-Enzyme Q-10 anti-oxidants, and cell-plumping Hyaluronic Acid. Olivem®1000 Crystal Skin Technology combines lightweight Sunflower Oil with fresh citrus hydrosols to bring you a deep tissue hydrating, and firming treatment. 

Q-10 manages energy production in cells which creates an anti-aging effect.

Lemongrass & Neroli Hydrosols create deep tissue hydration.

Hyaluronic Acid. As we age, our skin loses the ability to preserve moisture, resulting in the loss of firmness. Hyaluronic Acid helps to replenish that lost moisture and plump the skin cells. 

How it's made:

Candace, the founder of Pure Anada, formulates the recipe and sends it to the lab for production. This requires a lot of brain power and research on her part to come up with a compatible ingredients list, and also lab time to ensure that the formulation has the right consistency, scent, and desired effect. 

Our ingredients come shipped to us in several different ways. We produce Revive Moisturizing Serum right from scratch, so Clarissa starts by taking some of the ingredients from barrels such as the one pictured below.

She then heats all the ingredients in one of our three tanks to the perfect temperature, and uses the blender to emulsify the lotion. 

Once it has cooled, it is then scooped into pails and sent to the filling station. 

Judy then pumps out the perfect amount into airless, recyclable bottles and caps them immediately.

The filled bottles of Revive are then brought to the labeling station where Linda applies the label and batch code. 

She lines the finished product on the designated shelf where the shipping department picks from and where the storefront staff stocks the Boutique shelves. 

We hope you've enjoyed this little walk through of the production process! Thank you so much for taking the time to read our blog. Please leave us a comment on this post and let us know if you enjoyed it! We are also open to any questions or ideas that you would like us to feature as a blog post!

Smoky Olive

Oh, smoky eyes. How perfect you are. But there are so many people who struggle with you!

Lemme give you the low-down on smoky eyes.

1. The darker the colors you’re working with, the trickier it will be to make it look like a smoky eye and not a black eye. So if you’re just learning, start with charcoal or brown shades instead of black.

2. Matte eye shadows are much harder to work with than shimmery ones. There’s nothing wrong with a shimmering smoky eye (like this one posted!). But I do love me a good matte smoky eye.

3. Smudge that eyeliner! You can even apply it before you apply your eyeshadow. If you have a hard time with eyeliner, smoky eyes are your best friend. Why? Because you can take a bit of eyeshadow on an angled liner brush and smudge that line out to your heart’s content!

4. Mascara, mascara, mascara. This takes your look from a black eye to a smoky eye.

5. There WILL be fall out (eye shadow that falls from your eyelids to your upper cheekbones or under your eyes while you’re applying it). Do your makeup in good lighting and apply your eye shadow BEFORE your foundation and concealer. This way, when/if you do have fall out under the eyes, it’s easy to brush it away and then brighten the under eye area with concealer.

6. Speaking of concealer… it is a MUST to apply concealer under the eyes after finishing your smoky eyes. Smoky eyes can tend to enhance dark under eye circles, so brighten those eyes with concealer!

Today's look is an olive smoky eye. Gorgeous shades of shimmering black blended with an elegant olive green. I paired that with a subtle blush and lip color to balance the look. I am of the mindset that if you go dark with your eyes, keep your lips relatively neutral/light. And vice versa (dark lips = light eyes, you get it).

The Look:

Liquid Foundation in Atlantic Bisque (I tend to apply it with my fingertips for a medium coverage,
but apply it with our flat top foundation brush for a full coverage).

Concealer in Very Fair under the eyes (after I applied the eye shadow).

I set the makeup with both Very Fair Pressed Powder and Matte Minerals Setting Powder.

Pressed Blush in Tender Twig on the apples of the cheeks.
Pressed Bronzer in Bronzed Clove applied to the hairline and outer cheekbones.

Brow Powder in Cliff, applied more heavily than usual for me!

Luminous Shadow in Black Tie blended into the crease and applied on the outer and inner corners of the eyelid
(leaving the middle of the lid bare). Smudge Black Tie under the eyes as well.

Luminous Shadow in Moss dotted onto the middle of the lid and then blended onto the rest of the eyelid.
Smudge Moss shadow under the eyes as well, over the Black Tie.

Luminous Shadow in Stardust to highlight the tear duct of the eyes.
Definitely highlight that tear duct when you’re rocking a smoky eye look - it keeps the eyes bright.

Smudge Pureline Pencil in Black on the upper lash line, and in the lower waterline.

Natural Mascara in Black on both the upper and lower lashes (mascara is key for smoky eyes!).

Lip Gloss in Emma Rose (how perfect is Emma Rose with Tender Twig Blush?!)