Liquid Concealer Launch Look

Kristen Von Riesen - Pure Anada Makeup Artist




Classy and elegant. Those are the two words that came to me when I met Laurie. We had a blast
during her makeover and photo shoot. It was an honor to have her demo our newest product - liquid concealer!


Here are all the products I used for Laurie’s classy look:

Foundation: Atlantic Bisque Liquid Foundation with Atlantic Bisque Loose Mineral Foundation to set.

Concealer: NEW Very Fair Liquid Concealer both used as an eyeshadow primer and as a concealer.

Brows: Smoke Brow Powder

Blush: Lotus Loose Mineral Blush

Contour: Alluring Loose Mineral Contour Powder

Lipstick: Strawberry Cream Lipstick

Lip Gloss: Strawberry Cream Lip Gloss (over top of the lipstick)

Eye Makeup:

Eyeliner: Black Pureline Pencil with Ink Liquid Liner right along the upper lash line,
Mascara: Black Mascara


Mothers Day

Tiffany Banman - Pure Anada Social Media Manager 



Mother's day is coming around once again. Rather than pushing gifts and products on people to purchase for their Moms, this year we are promoting a different kind of love language - words of affirmation. Even if this isn't the primary love language of your mom, loving words go a long way for everybody. So pair those adoring words WITH a gift if you need to so that all the bases are covered. Best of both worlds. While I understand that everyone is in a different situation, maybe your Mom isn't in your life anymore for various reasons, I trust that there is some inspirational mentors or role models in your life that lift you up and help you see your value. Make Mothers Day about the strong women that make a difference in your life. 

 If you're anything like me, saying what's in your heart seems like a good idea until you get started. I have no problem communicating otherwise, but when it comes to matters of the heart, I always get all awkward. I can never maintain eye contact, and heaven help if I start blubbering and crying lol. SO, in an effort to be able to share my heart and not lose my dignity, I started writing. I actually started forcing others to write too. It is understood that if you spend the Sunday of Mother's Day at our house, you are obligated to write a note to my Mom explaining why you love and appreciate her. It's certainly not hard to think of why my Mom is lovable, but we take people for granted, right? Over the years, we have watched my Mom read and cry over these notes, sometimes we even read them out loud (or get someone else to read mine while I bury my head in a pillow). It has become a highlight of the year for my Mom since she cherishes these notes far more than any physical gift. I've come to the understanding and realization that life is short. Even though my life hasn't been long as of yet, I've been faced with the truth that it is short. If you love someone, tell them and show them. Learn to live in the moment and enjoy it to its fullest. Take the time to stop and think about all of the amazing people surrounding you and how they affect your life in a positive way. 

This Mother's Day, I did what I do best to organize my thoughts and musings - an acrostic!

Here's the character traits that I admire in my Mom and other moms that I interact with. These are the traits I would like to adapt in my life, whether I ever become a mom or not. These are the characteristics that I want people to use to describe me as a person.  


M -  I thought of using the word Mature for the letter "M" and then I realized that this not one of the first words I would use to describe my Mom lol. It is also one of the reasons why she is so lovable. Don't get me wrong, my Mom has so much wisdom and knowledge and is mature when she needs to be, but she has always been a ball of fun. It's important, I think, to not take life TOO seriously, and not to sweat the small things. I find that I have a much harder time keeping up to my Mom and her grandkids than she ever will have keeping up with us. Another "M" word that I love is Moving. My mom has a "moving" effect on people. When you leave a conversation with her, you feel inspired to get out there and do something, to make a change in your life and a difference in someone else's life. 

O- Overachieving. One of the truest words to describe a Mom I think, is overachieving. Moms are always pushing their kids to exceed the limits, push the boundaries, "do better than I did", and set a new record! They will drive themselves to sheer exhaustion to see their husband and kids succeed. They make sure that all of the circumstance surrounding the ones they love are in favour of them and pave the way to success. 

T- Tolerant. Yes, women especially like things a certain way - our way. But these opinions and views are often challenged by the special people in a Mama's life. Suddenly, they're put in position where they need to compromise and make exceptions in certain situations. A HUGE thank you to the Moms out there who have modified their recipes to accommodate their kids, rearranged Saturday chores to make it to Sports tournaments, and paint the walls bright pink instead of a natural shade of taupe.  

H- Honest. It's so wonderful to know that there is someone you can go to to get an honest opinion and input. I think that it is hard sometimes to tell the truth and nothing but the truth, but another big thank you to the Moms who have learned how to tactfully share the truth of a situation even when it's hard. 

E- Eccentric. Eccentric means to be, "off-center or just a little crazy" I also love the word Effervescent which means "bubbly like champagne". A healthy dose of crazy is a wonderful trait that all Moms possess to varying degrees. I feel like even if "crazy" isn't a natural characteristic of a Mom, they develop some crazy by default as the years go by. I just happen to really support being a little off center to make room for the uncertainty of life and the spontaneous moments that make the best memories EVER. 

R- Reliable. I don't know about you, but when I tell my Mom a secret, it goes into the vault and I know that it is safe there. More than just confiding, I love that Moms can be called on for ANYTHING. Run out of gas on the way to work? (maybe that's just me), call Mom. What colour of shirt for the work event? call Mom. How to make that great dish for supper? call Mom. She's always on call, for some of us on speed dial, and that's just one more reason to love her and tell her so.


Certified Organic Liquid Concealer




























Prime & Perfect Cosmos Certified Organic Liquid Concealer

Pure Anada is SO excited to be launching our first Cosmos Certified Organic Product! You'll love this certified organic concealer from Pure Anada! Applies like a dream, creating a gorgeously smooth finish.

This lovely product is available in four shades: Porcelain, Very Fair, Light and Medium.

Made with premium, certified organic ingredients to nourish and restore elasticity. 

Hydrating Full Coverage, Hypoallergenic, COSMOS Certified Organic by Ecocert.

Certified organic, natural, vegan, gluten free, non-GMO

As a concealer - disguise blemishes and dark under-eye circles with this non-greasy, full coverage formula. As a primer - apply to eyelids to even skin tone and help shadow adhere. 




CLICK HERE to learn what it means for a product to be Cosmos Certified Organic by Ecocert and why Pure Anada strives for this sort of certification. 





There are loads of beautiful organic extracts in the liquid concealer! 

Organic Pomegranate Oil:  A medium chain triglyceride oil which is extracted from the seeds of this juicy red fruit.  More than 500 pomegranates are needed to produce one pound of oil!  Rich in essential fatty acids including the rare Omega-5 (Punicic) helps skin retain moisture.  A medium-chain triglyceride, it's loaded with antioxidants, vitamin C & K which makes skin soft, supple and reduces the appearance of fine lines. 


Organic Rosehip Oil: A luxurious, anti-aging oil extracted from the seeds of the rose bush.  Rich in Linoleic (C18:2) and Linolenic (C18:3) fatty acids, vitamins and antioxidants, it's a powerful ingredient to help fade dark spots, minimize scars and soften fine lines.  

Organic Hemp Seed: Seeds from the Hemp or Cannabis sativa plant have been called the most nutritionally complete food source in the world. The seeds contain all essential amino acids and fatty acids in a digestible form. Hemp seed is also rich in vitamin D.


Organic Honeysuckle: Lonicera japonica or Japanese Honeysuckle is a perennial herb native to Japan, China and Korea; however it has been successfully cultivated in the United States and Britain. The plant is considered to be high in calcium, magnesium and potassium and has been used in alternative medicines for thousands of years. Often used topically in extracts to treat inflammation and rashes, the herb has also been used on wounds to prevent infection.

Organic Lycii Berry: Lycii berries, or Wolfberries, are bright red and found throughout China and Tibet. They have been highly regarded for nutritional and therapeutic benefits and are very high in antioxidant properties. Substances found in the berry may increase cellular communication and contain anti‐inflammatory capabilities. Lycii berries are rich in vitamins A, B and C.


Organic Gotu Kola: Centella asiatica, more commonly referred to as Gotu Kola is a medicinal herb that has been incorporated in both Ayurvedic and traditional Chinese medicines. Touted as increasing both energy and longevity, Gotu Kola is also believed to reduce inflammation, stimulate collagen production and aid in wound healing.


Organic Acerola: Acerola (Malpighia glabra) also known as Barbados cherry is a tropical plant said to have originated in the West Indies and Northern South America. The bright red fruit that grows on the shrub is often described as being equally sour and sweet and is an excellent source of vitamin C.


Organic Kelp: Ascophyllum nodosum is edible seaweed found in the northern Atlantic Ocean. It is claimed to be the most active seaweed on the planet and is well researched. Kelp has long fronds with large egg‐shaped air‐bladders. The seaweed grows slowly and can live for several decades. It has long been used as an organic fertilizer because of its macro‐ and micronutrient content (N, P, K, Ca, Mg, S, Mn, Cu, Fe, Zn). It is also host to cytokinins, gibberellins, betaines, mannitol, organic acids, polysaccharides, amino acids, and proteins that are beneficial.


Organic Rooibos Tea: Rooibos tea soothes the skin by offering relief from itching and skin irritations, such as eczema and acne. Antioxidants in rooibos limit free radicals, which can decrease activity of the immune system and further the aging process. It boasts a high level of flavonoids and has several antioxidants not found in other types of tea. Zinc and alpha‐hydroxy acid levels in rooibos promote healthy skin.


Organic Willow Bark: The use of willow bark dates back to the time of Hippocrates when patients were advised to chew on the bark to reduce fever and inflammation. Willow bark has been used throughout the centuries in China and Europe and continues to be used today for the treatment of pain, headache and inflammation. The bark of the willow contains salicin, which is a chemical similar to aspirin and is thought to be responsible for its pain‐relieving and anti‐inflammatory effects.
*This is NOT the synthetic variety of Honeysuckle marketed as a controversial preservative which contains parabens.  It's a whole-herb extract which has been used by herbalists for generations.  

Organic Green Tea: Archaeological findings indicate that green tea has been consumed for 
approximately 5,000 years. It has been used traditionally to aid in wound healing, regulate both body temperature and glucose levels as well as promote digestion. Green tea is dried steamed leaves from the Camellia sinensis plant. Epigallocatechin gallate (EGCG) is a compound found in green tea that is a potent antioxidant providing protection from reactive oxygen species.

Organic Mandarin: Mandarin essential oil protects wounds from infections by forming a protective cover on the wound and promoting cell collection at the area. The oil improves blood and lymph circulation, keeping skin rejuvenated and young‐looking, while promoting the growth
of new tissues. Other benefits of mandarin oil are its maintenance of moisture balance in the skin and reduction of stretch marks and scars.